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Becoming an expert in email marketing is one of the best things you can do for your online business. You will gain an advantage over your competition if you learn how to master email marketing. When you’re an email marketing expert, you have the opportunity to achieve predictable results. Each month, you’ll know how much money you’ll make based on your numbers.
There is a perception that email marketing is in decline, but I completely disagree with that sentiment. The reason I believe this is because I am an email marketing expert and practice it every day. Implementing an email marketing strategy that increases conversions, click-through rates, and the lead-to-sales ratio is always at the top of my daily marketing to-do list. As a result of this strategy, I am able to grow my business each month.
The question is, what can you do today to jumpstart your email marketing results? I’d like to share a few ideas with you to ensure that your overall online marketing efforts are in balance with the results of your email strategy. Your business will run more smoothly if you learn how to handle your emails. A simple first step to advancing quickly in the email marketing field is to implement the following strategy:
1. Track the number of times your link has been clicked on.
In most email autoresponder programs, you can see how many people on your list clicked on the link(s) in your emails (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc.). The only thing you have to do is choose whether or not to activate this feature. That’s all there is to it. You should do this because it has a significant impact on the order in which emails are sent.
Sending out emails without knowing what kind of response you’re getting is not a good idea. Assume you receive 100 new subscribers every day and that it takes an average of 10 emails spaced three days apart to close a sale. You need to be aware of this because it could have a significant impact on your profits.
No matter how far apart each email is, if in the 5th email you send you realize that 4% of your 100 new leads are unsubscribing in that email, but you’re getting click-through rates of 30% and you’re making sales, this should be a clear indication that the email needs to be revised or completely removed.
It’s possible to save yourself four leads by changing or removing just one email, which could lead to future purchases from you. When it comes to revenue generation, this could be the difference between making a lot of money or not making any money at all, depending on the price of your product and your cost per lead. Consequently, if you are an email marketing expert, this is one of the things that you must be aware of in order to maximize your profits. Another quick and easy way to master email is to follow these steps:
2. Send only to well-qualified recipients.
All leads are good, according to some, according to others. For some, it’s all about boosting their self-esteem by posting pictures of their huge email lists on forums or Facebook groups. It’s not a good idea to do this. People who are interested in what you have to offer, or have purchased something that is very close to what you offer, should only be included in your email list generation and distribution.
Solo ads are a favorite of some of my acquaintances. To put it another way, Solo Ad Marketing is when someone owns an email list and allows others to mail to their list for a fixed fee. In an attempt to fool the recipient into believing that their list is gold and supreme, they allow someone else to mail to the list after the mailing has finished. This is completely incorrect. Solo ad marketing is a waste of time and money.
Leads generated by email marketing experts are the best to send out to customers. This is typically accomplished through the use of display or pay-per-click (PPC) advertising, joint ventures, viral marketing, or referral marketing campaigns. But how do you know how the leads were generated with solo ad marketing? The list owner has stated that you should follow their instructions.
This person is unknown to you. In order to send your message to 100 leads, they are charging you $80 per lead. They could have purchased a 100,000 email lead database from a bulk lead company for $10. They not only defraud you and leave you with nothing, but your website may also be blacklisted as a result. When it comes to email marketing, a seasoned pro would avoid it because they know that it’s ineffective.
To truly succeed in online email marketing, becoming an expert is a must. Use no third-party email list brokers or services. Create leads from people who have already expressed an interest in working with you. You’ll save money and have more control over the direction your business takes if you have leads coming in from paid advertising and free marketing.
Which do you prefer? Do you want a random or a predictable email campaign? This one factor alone can save you 5 to 10 years of heartbreak and wasted time. This is something you should seriously think about. Become an expert in email marketing today if you want your business to succeed to the fullest.